Consumer habits continue to evolve. Today, people are looking for foods that help them maintain a balanced diet while keeping up with the demands of everyday life, prioritizing quality products that are easy to incorporate into their routines.

In response to these changing needs, San José launched the “Te Falta San José” campaign, an initiative accompanying the introduction of its new Jack Mackerel Croquettes and Nuggets. These additions to the brand’s portfolio offer consumers new ways to enjoy seafood in their daily lives.

The campaign highlights how these innovative formats can be easily integrated into different eating occasions, providing convenient solutions without compromising on taste or the nutritional benefits associated with seafood.

This launch builds on the path initiated by the San José Jack Mackerel Burger, an innovation that opened new opportunities to bring seafood consumption to more people through familiar, easy-to-prepare formats.

With its new Jack Mackerel Croquettes and Nuggets, San José continues to strengthen its commitment to innovation, developing products that align with current consumer trends and the expectations of increasingly informed and demanding consumers.

The “Te Falta San José” campaign reflects the brand’s commitment to putting people at the center of product development, creating solutions that respond to real consumer needs and contribute to a more varied and balanced diet.